4. Paying for Inbound Links

Buying and selling text links on high-PageRank web pages has become big business. Buying good traffic-generating "clean" links is a great alternative to pay-per-click advertising, which confers no SEO benefit. But, there are a number of pitfalls of relying primarily on paid links for SEO:

1. The cost of hundreds of links required for substantial search engine traffic can become prohibitive.
2. As soon as you stop paying, you lose your link--you are essentially renting rather than owning, with no "link equity" building up.
3. Google is actively trying to dampen impact of paid links on rankings, as revealed in various patent filings.
4. Given Google's mission to dampen paid links' effectiveness, paid link buyers have an interest in verifying that a potential paid link partner is "passing PageRank." But identifying appropriate PageRank-passing paid link partners is quite a task in itself.
5. Google is actively trying to dampen impact of any "artificial" linking campaign. Having most of your links on PageRank 3 or higher web pages would seem to be a dead give-away that your links are "artificial," since vast majority of web pages (note: not necessarily websites, but their pages) are PageRank 1 or lower. Meanwhile, buying PageRank 0 or 1 links would have so little impact on a site's PageRank that it would not be worth expense.

5. Distributing Content

All of above four inbound-link-generating methods really do work. But it is fifth method of getting one-way inbound links that is most promising: distributing content

The idea is simple: you give other websites content to put on their sites in exchange for a link to your site, usually in an "author's resource box," an "about author" paragraph at end of article.

The beauty of distributing content for links is that links generally generate more traffic than links on a "resources" page. Plus, your article will pre-sell readers on value of your site.

The downside, of course, is that it's no small amount of work to create original content and then distribute it to hundreds of website owners. But nothing good ever came easy. And on internet, one-way inbound links are a very good thing.

In conclusion, there are a number of ways of getting one-way inbound links, and if you're smart, you'll use all of them.

About the author
Joel Walsh is the owner of UpMarket Content. Check out this guaranteed website promotion content distribution package: http://upmarketcontent.com/website-promotion-package.htm

1. One-quarter free-reprint content.
2. One-quarter content contributed by visitors.
3. One-quarter originally written content you let other sites reprint in exchange for a link to your site.
4. One-quarter originally written content you do not redistribute.

Scheduling Content Updates

Search engines, especially Google, seem to give pride of place to sites that regularly update their content. Regular content updates also give visitors a reason to return.

In short, if you have thirty web pages worth of content this month, it's better to post one page each day rather than put them up all at once. To make sure you do this, schedule an hour each day for updating your site's content.

One way to get regular content updates for your site is to start a blog, a "web log" in which you write your thoughts and post news. The one disadvantage is that many web users are getting tired of blogs, which are often not well written and contain more opinion than information. Search engines, too, seem to be featuring blogs in their results less often.

Identifying a Content Provider

Ever wonder how Bill Gates keeps MSN and Microsoft sites so content-rich? Doesn't he get RSI from writing a thousand or more pages a day?

You guessed it: Bill Gates does not write content for any of Microsoft websites. Nor should you write all your own content. All successful website owners have someone else write a large part of their content. This person or company is called a "web content provider."

Your web content provider has to be a person or company with proven experience writing content for web, rather than just print content. Ask to see writing samples. You might even ask if you can commission just a single page to start with, for evaluation purposes.

In short, your web content is too important to leave to chance. Make sure you have a strategy for getting best content. Contact a content provider to develop a web content strategy today.

About the author
About the author: Joel Walsh, a professional content writer and founder of UpMarket Content, recommends you check out their site to learn more about what you can get from a web site content provider: http://upmarketcontent.com/website-content